Why You Should Care About Diversity
Many organizations seek to create a diverse workforce because they are ticking a box or because it’s the right thing to do. And, so they consider factors such as race, gender, age, cultural background, etc.; however, it’s not just about building a heterogeneous workforce and hiring people who fit into different categories. To truly benefit from the many advantages of a diverse workforce, it’s important to understand why a diverse staff can lead to success.
Having an office of differing philosophies and perspectives is a built-in way to ensure that ideas and workflow don’t get stale, resulting in greater innovation. It’s easy to fall into a routine that doesn’t inspire company growth. A diverse set of employees will naturally have a wide array of opinions, perspectives, skills, and experience, so as long as they are motivated to enhance your company, you’ll enjoy the luxury of having varying thoughts and skills to improve a variety of aspects of your business. Just make sure to encourage your employees to speak their minds and contribute to take full advantage of your business’ diversity.
Positive reputation and expanded outreach
Whether you are trying to attract new employees or customers, having a diverse staff is key to getting the word out about your company. Diversity can help during recruiting, as you’ll have a plethora of different backgrounds at your disposal from which to hire; job seekers and customers are drawn to companies with diverse workforces because it demonstrates that the company doesn’t practice discrimination. Potential employees are attracted to progressive organizations and what to know that their employer will treat them fairly, regardless of gender, race, age, etc. This is especially important during a tight employment market and practicing diversity will endear your company and brand to lots of potential workers (and customers) — especially the burgeoning and coveted millennial generation. For these same reasons your company will also likely benefit from increased retention and improved performance.
Language skills can open doors for your business, since communication barriers and cultural differences can be an obstacle for a company who wants to expand their business into the international arena. Hiring individuals who speak different languages enables you to work in a more global environment and interact with a broader client base, in addition to making you more relatable.
Diversity may seem like a so-called buzz work, but don’t underestimate its impact on your business. It’s an important factor in today’s business environment, and organizations that embrace and celebrate diversity will recognize real advantages over their competitors and establish a competitive edge.