Tips on Making the Most of Hiring Outside Help

This article was written by guest author, Jim McKinley of Money With Jim, retired banker providing free financial counsel. 

Hiring outside help for your business can be stressful since you likely have very specific needs that must be met. It can be a challenge to find just the right person for the job who also falls within your budget. But if you want to grow your business, it’s often just a part of the process. Thinking carefully about what your needs are is essential, as is figuring out what your goals are. If you want to boost your marketing and sales strategies, there are many different outside hires who can help you get there, such as social media consultants. If you need to update your website, think about hiring a designer with experience in business layouts.

Freelancers are another great benefit for businesses; often, they work remotely, meaning you can save money by allowing them to take care of their work at home rather than utilizing office space and resources. Finding the right people for your team will ensure that you can pull your business together without breaking the budget, which will allow you to focus on making the most return on your investment.

Here are a few ideas on how to hire outside help for your business’s marketing and sales strategies.

Get your site in great shape.   Your company’s website performs many functions, from helping your customers get in touch with you to allowing you to showcase your products or services, so it’s important to make sure it’s up-to-date and easy to navigate. If a customer looks on your website and can’t figure out how to get to what they want, chances are they’ll move on. Look for a qualified Upwork HTML5 developer who can update your site with things like a contact form and links to your social media pages. Not only will hiring a pro get you a website that customers can easily engage with, but it will also help boost your return on investment as well.

Boost your site with bloggers.  These days, technology has made it easier than ever for companies to find new customers and direct them to a website or social media page. A freelance blogger, for instance, can write an article related to your business and place links throughout that will help new customers discover what you have to offer. You can also hire a blogger to write guest posts on your site that will engage your customers and help them learn more about a particular product, service, or event.

Outsource projects.  If you have a large project to complete but don’t have the funds, manpower, or time to get it done, consider hiring a freelancer to fill in and help you get the job finished. There are many websites that can help you narrow down the field and find a freelance employee who is suited for the job, so utilize online tools and resources. Once you find the right freelancer, keep their info on file in case you need them again in the future. You can save money by outsourcing tasks, but keep in mind that a good candidate will need to be highly self-motivated and able to manage their time well.

Secure your business.  One of the most important aspects of making sure your business is in good shape is keeping it secure. Whether that means installing a new security system or hiring a company to keep your customer’s data safe, it’s imperative to make sure your customers can trust you. Do some research on how you can protect your information and your physical business and how to work it into the budget. If you don’t have an in-house security specialist, look for a reputable one and keep their contact information on file in case of a security breach.

Hiring outside help can take a lot of time and patience, so make sure you get started early with the hiring process to give yourself plenty of wiggle room. Create a streamlined training and hiring process so that everyone–temporary and long-term employees alike–will be on the same page.

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